According to Digital Brand Index (DBI) for India compiled by Edelman in collaboration with Brandtology, Google has emerged as the top technology brand in India during April-June quarter.
Google and Apple secured 48,750 and 21,049 mentions at all-monitored conversations, respectively among the list of top 10 technology brands.
Apple, clocked the highest gains in overall online buzz with a 110 per cent jump from January-March period, replacing Microsoft for the second position on quarter-on-quarter basis.
According to the survey, Google is the most discussed technology brand online in India on account of Google Buzz and Android-related conversations, while Apple got the traction due to flagship products--iPad, Apple App Store and iPhone 4G.
Microsoft is followed by Samsung and Sony at the fourth and fifth positions, respectively.
The DBI tracked 222,818 online conversations pertaining to 97 large technology brands contained in 479 influential channels between April-June 2010, which saw over a hundred brand being mentioned online every hour on an average, Edelman said.
The report said there has been a 19 per cent increase in online brand mentions between April and June period of 2010 compared to January-March period of the same year.
"In line with mainstream media coverage, and global mobility trends, DBI 10.3 findings show a significant rise in mobile applications and new device launch related conversations," Brandtology Business Development Director Kelly Choo said.
Besides, the index also features online channels which includes influential blogs, forums and online news outlets used for technology related conversations online.
In addition, the survey said that Twitter India has emerged as the "buzziest" communication channel in India with about 69 per cent of the overall conversation share, up from 4 per cent in January-March period of 2010.
Among the communication channels, TechArena Community Forums emerged as the key hub for technology-related conversations.
"The 33 leading software and consumer tech brands included in the DBI amassed 70 per cent of the online technology conversations in the three month period, amongst the 97 Tech brands included in the index," Edelman (India) National Practice Leader - Technology Varghese Cherian said.
Other brands on the list include Adobe at the sixth spot, chip maker Intel at the seventh spot, followed by Handset makers HTC (8th), Nokia (9th) and computer firm Dell.
COMPUTER UNIVERSE 2010
Saturday, August 14, 2010
HARDWARE Companies
Companies have been showing record profits this year, and moving more hardware than in previous years. Intel posted its best earnings in company history, and Western Digital yesterday released their own strong earnings report. The growth in the in the market, however, does not seem to be limited and it appears as if this will be a good year for those in the computer graphics industry as well. Jon Peddie Research says the graphics market could exceed $63 billion in sales by the end of 2010, which is a growth of $4 billion over the previous year.
Their report also indicates CG software such as CAD and other similar software programs will see increase in demand as well. The increase in CG software sales will not be as dramatic as the hardware, but it is estimated this market will grow from $11 billion to $11.6 billion, and is in part due to a slightly improved economy creating increased demand for programmers, artists, scientists and designers.
“The demand for programmers, artists, scientists, and designers has picked up again and firms are actively looking for people who can use and exploit these new programs and their associated hardware accelerators," affirms the report. "The economic recession has caused a slow down but it's going to look like a small bump in the road by 2013.”
2010 is shaping up to be a very good year in the computer industry, and it appears as if all sectors are seeing an increase in sales and profit.
Their report also indicates CG software such as CAD and other similar software programs will see increase in demand as well. The increase in CG software sales will not be as dramatic as the hardware, but it is estimated this market will grow from $11 billion to $11.6 billion, and is in part due to a slightly improved economy creating increased demand for programmers, artists, scientists and designers.
“The demand for programmers, artists, scientists, and designers has picked up again and firms are actively looking for people who can use and exploit these new programs and their associated hardware accelerators," affirms the report. "The economic recession has caused a slow down but it's going to look like a small bump in the road by 2013.”
2010 is shaping up to be a very good year in the computer industry, and it appears as if all sectors are seeing an increase in sales and profit.
HARDWARE MARKET
2010 definitely seems like it will end with positive results in most, if not all, levels and fields of the IT industry. For instance, the PC market was shown to have risen by 21% in the second quarter of the year, something that bodes well for the second half of 2010. Now, Jon Peddie Research has published a press release in which it sees just as promising a future for the computer graphics market. To be more specific, the graphics hardware market will grow by roughly $4 billion by the end of the ongoing year.
In 2009, the CG software market was worth $11 billion, whereas the hardware market sat at $59 billion. Now that the last vestiges of the economic recession are fading away, CAD/CAM segments will expand and more customers will acquire computer graphics software programs. New designs will also appear in automotive, architecture and aerospace applications, and the market for Visualization will rebound strongly thanks to lower cost technologies.
All in all, JPR believes that the CG software market will grow from $11 billion to $11.6, while the hardware segment will jump from last year's $59 billion to over $63 billion. Growth will be driven by heightened demand for programmers, artists, scientists and designers.
“The demand for programmers, artists, scientists, and designers has picked up again and firms are actively looking for people who can use and exploit these new programs and their associated hardware accelerators. The economic recession has caused a slow down but it's going to look like a small bump in the road by 2013,” the report states.
“We are seeing new opportunities growing out of more mainstream applications for the web and consumer applications. The web is growing as a distribution medium for graphics content which in turn encourages people to pick up the tools, learn then, create content for pleasure, and even look for jobs in the field. What used to be a very closed society of experts is opening up,” the JPR report concludes.
In 2009, the CG software market was worth $11 billion, whereas the hardware market sat at $59 billion. Now that the last vestiges of the economic recession are fading away, CAD/CAM segments will expand and more customers will acquire computer graphics software programs. New designs will also appear in automotive, architecture and aerospace applications, and the market for Visualization will rebound strongly thanks to lower cost technologies.
All in all, JPR believes that the CG software market will grow from $11 billion to $11.6, while the hardware segment will jump from last year's $59 billion to over $63 billion. Growth will be driven by heightened demand for programmers, artists, scientists and designers.
“The demand for programmers, artists, scientists, and designers has picked up again and firms are actively looking for people who can use and exploit these new programs and their associated hardware accelerators. The economic recession has caused a slow down but it's going to look like a small bump in the road by 2013,” the report states.
“We are seeing new opportunities growing out of more mainstream applications for the web and consumer applications. The web is growing as a distribution medium for graphics content which in turn encourages people to pick up the tools, learn then, create content for pleasure, and even look for jobs in the field. What used to be a very closed society of experts is opening up,” the JPR report concludes.
3D technology
3D technology is breathing new life into old computer games.
The first of a new wave of 3D-enabled laptops and desktop computer monitors, capable of converting many older 2D games into 3D, have just hit our shores.
Most of the hype about the next-generation format has revolved around 3D TVs.
However, some consumers have been disappointed by the lack of content available to watch once they settle back on the couch wearing those silly glasses.
Options have been limited to a handful of 3D movies and the occasional live TV broadcast, such as the recent rugby league State of Origin.
But recently released blockbuster PC game titles such as Call of Duty: Modern Warfare 2 and Just Cause 2 are 3D-ready right out of the box.
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There are also more than 400 older titles, ranging from Age of Empires III to Cricket 2005 that can be enjoyed in 3D using software pioneered by computer graphics card company nVidia.
A pair of 3D glasses combined with a plug-in infrared sensor and compatible PC are all that's required.
Toshiba spokesman Anthony Geronimo said the wealth of 3D content available is a result of the foresight of many computer game programmers who rightly predicted the format would catch on and ensured their games would be ready.
"A lot of the games over the past couple of years have already been written for 3D," he said.
"So it's not a matter of now getting new games that are 3D enabled. A lot of the games you used to play you can now play in 3D."
Mr Geronimo, whose company has just released the Satellite A660 3D laptop, said the experience had to be seen to be believed.
"Once you've played a game in 3D on your computer, it really comes into focus," he said. "Look around corners to shoot someone and you're literally looking around the corner and getting a true sense of depth. Running through a jungle, the leaves flick past your face. The experience really does speak for itself."
While video games are expected to be a major driver of 3D sales, the format could also provide a boost to the flagging PC games sector.
Computer games have suffered in recent years as the dominance of video game consoles such as Nintendo's Wii, Microsoft's Xbox 360 and Sony's PS3 have grown.
While users can also enjoy content such as 3D movies on compatible computers, Mr Geronimo believes gamers will prove less reluctant to jump in than many other consumers.
The first of a new wave of 3D-enabled laptops and desktop computer monitors, capable of converting many older 2D games into 3D, have just hit our shores.
Most of the hype about the next-generation format has revolved around 3D TVs.
However, some consumers have been disappointed by the lack of content available to watch once they settle back on the couch wearing those silly glasses.
Options have been limited to a handful of 3D movies and the occasional live TV broadcast, such as the recent rugby league State of Origin.
But recently released blockbuster PC game titles such as Call of Duty: Modern Warfare 2 and Just Cause 2 are 3D-ready right out of the box.
Start of sidebar. Skip to end of sidebar.
End of sidebar. Return to start of sidebar.
There are also more than 400 older titles, ranging from Age of Empires III to Cricket 2005 that can be enjoyed in 3D using software pioneered by computer graphics card company nVidia.
A pair of 3D glasses combined with a plug-in infrared sensor and compatible PC are all that's required.
Toshiba spokesman Anthony Geronimo said the wealth of 3D content available is a result of the foresight of many computer game programmers who rightly predicted the format would catch on and ensured their games would be ready.
"A lot of the games over the past couple of years have already been written for 3D," he said.
"So it's not a matter of now getting new games that are 3D enabled. A lot of the games you used to play you can now play in 3D."
Mr Geronimo, whose company has just released the Satellite A660 3D laptop, said the experience had to be seen to be believed.
"Once you've played a game in 3D on your computer, it really comes into focus," he said. "Look around corners to shoot someone and you're literally looking around the corner and getting a true sense of depth. Running through a jungle, the leaves flick past your face. The experience really does speak for itself."
While video games are expected to be a major driver of 3D sales, the format could also provide a boost to the flagging PC games sector.
Computer games have suffered in recent years as the dominance of video game consoles such as Nintendo's Wii, Microsoft's Xbox 360 and Sony's PS3 have grown.
While users can also enjoy content such as 3D movies on compatible computers, Mr Geronimo believes gamers will prove less reluctant to jump in than many other consumers.
Computer Beeping
Computer Beeping – Troubleshooting Computer Startup Problems
If you’re greeted by one or more beeps and a blank screen when you switch on your computer, don’t panic: you may well be able to fix the problem yourself. The beeps you’re hearing aren’t just random noises, they are actually a code which tells you what may be wrong. The code itself is dependent on the bios (basic input/output system) chip on your computer’s motherboard; for example if your computer has a bios chip made by Award, then one long beep would indicate a problem with the memory but one long beep followed by two or three short ones would mean a problem with your computer’s graphics hardware.
However, rather than trying to decode these noises, there are two things you can check which will very often cure the problem without you having to take your computer to a technician for an expensive repair. More often than not, the beeps will indicate a problem with the memory or graphics card.
Checking the Memory
A loose memory card or one with dirty contacts is often a reason your computer won’t start. Fortunately, it’s easy to fix. First, unplug your computer from the mains – this is very important if you are to avoid permanent damage to the memory. Static electricity can damage the memory, therefore, either wear an anti-static wrist strap, or ground yourself by touching the metal part of the computer case. Then undo the two screws on the back of the case (the ones on the right hand side if the computer is facing away from you), to release the side panel. Lay the computer down on a flat surface. You will be able to see the computer’s motherboard which will have various cables plugged into it. You should now be able to see your computer’s memory chips. Generally, you will have two or four slots about 5 inches long, with a clip on each end. Any or all of these slots may be occupied with memory cards. Simply unclip the card(s), and holding them by the edges, gently clean the gold contacts with a clean dry, lint-free cloth. Re-insert them firmly (they only go in one way, make sure the notch on the bottom lines up), and ensure the clips are properly engaged. Plug the computer in and try to start it again. If your problem persists, then try the next option.
Checking the Graphics Card
If your computer has graphics built in to the motherboard, then this won’t apply to you. If however, you have an add-in card, then this may cure your problem. Again with the computer unplugged, remove the lead from the computer which runs to your monitor. You will probably have to undo one screw in order to remove the graphics card, and also possibly undo a clip on the opposite end from the monitor connection, where the card plugs into the motherboard. Take the card out and carefully clean the metal contacts with a dry cloth. Re-insert the card firmly into the motherboard, and put the screw back in.
There is no guarantee these steps will cure your problem, but many times one of these simple solutions can save you a lot of frustration and expense.
If you’re greeted by one or more beeps and a blank screen when you switch on your computer, don’t panic: you may well be able to fix the problem yourself. The beeps you’re hearing aren’t just random noises, they are actually a code which tells you what may be wrong. The code itself is dependent on the bios (basic input/output system) chip on your computer’s motherboard; for example if your computer has a bios chip made by Award, then one long beep would indicate a problem with the memory but one long beep followed by two or three short ones would mean a problem with your computer’s graphics hardware.
However, rather than trying to decode these noises, there are two things you can check which will very often cure the problem without you having to take your computer to a technician for an expensive repair. More often than not, the beeps will indicate a problem with the memory or graphics card.
Checking the Memory
A loose memory card or one with dirty contacts is often a reason your computer won’t start. Fortunately, it’s easy to fix. First, unplug your computer from the mains – this is very important if you are to avoid permanent damage to the memory. Static electricity can damage the memory, therefore, either wear an anti-static wrist strap, or ground yourself by touching the metal part of the computer case. Then undo the two screws on the back of the case (the ones on the right hand side if the computer is facing away from you), to release the side panel. Lay the computer down on a flat surface. You will be able to see the computer’s motherboard which will have various cables plugged into it. You should now be able to see your computer’s memory chips. Generally, you will have two or four slots about 5 inches long, with a clip on each end. Any or all of these slots may be occupied with memory cards. Simply unclip the card(s), and holding them by the edges, gently clean the gold contacts with a clean dry, lint-free cloth. Re-insert them firmly (they only go in one way, make sure the notch on the bottom lines up), and ensure the clips are properly engaged. Plug the computer in and try to start it again. If your problem persists, then try the next option.
Checking the Graphics Card
If your computer has graphics built in to the motherboard, then this won’t apply to you. If however, you have an add-in card, then this may cure your problem. Again with the computer unplugged, remove the lead from the computer which runs to your monitor. You will probably have to undo one screw in order to remove the graphics card, and also possibly undo a clip on the opposite end from the monitor connection, where the card plugs into the motherboard. Take the card out and carefully clean the metal contacts with a dry cloth. Re-insert the card firmly into the motherboard, and put the screw back in.
There is no guarantee these steps will cure your problem, but many times one of these simple solutions can save you a lot of frustration and expense.
COMPURTER APPLICATIONS
Computer Applications
The Department of Computer Applications is one of the pioneering departments of the institution that offers Information Techonology courses such as MCA and one among the top five offering MCA courses in the country. It is committed to impart quality education in the sub-fields of IT, a field growing in leaps and bounds. The curriculum is so made that the course provides a good theoretical foundation through high quality teaching complemented by extensive practical training. It is dedicated to the mission of inculcating value-based, socially committed professionalism to the cause of overall development of students and society
This department currently offers two full-time post-graduate programmes — three-year Master of Computer Applications (MCA) programme and two-year Master of Science (Operations Research & Computer Applications) [M.Sc.(OR & CA)] programme. This department comprises of twelve faculty members (of them, nine with doctrate degrees) and is actively involved in research and in carrying out projects besides teaching. The persistence of the dedicated faculty in maintaining the standards is manifest in the successful placement and in the production of Ph.Ds. To keep in touch with the ever growing technology, the faculty members participate regularly in refresher courses and symposia conducted by various universities and research institutions.
The students are provided with ample oppourtunities to improve their organisational skills and group dynamics. They are motivated to handle seminars and to participate in group discussions. Apart from emphasizing on consistent and good academic performance, the department encourages participation in the co-curricular and extra-curricular activities to bring out the latent talents in its students.
The Department of Computer Applications is one of the pioneering departments of the institution that offers Information Techonology courses such as MCA and one among the top five offering MCA courses in the country. It is committed to impart quality education in the sub-fields of IT, a field growing in leaps and bounds. The curriculum is so made that the course provides a good theoretical foundation through high quality teaching complemented by extensive practical training. It is dedicated to the mission of inculcating value-based, socially committed professionalism to the cause of overall development of students and society
This department currently offers two full-time post-graduate programmes — three-year Master of Computer Applications (MCA) programme and two-year Master of Science (Operations Research & Computer Applications) [M.Sc.(OR & CA)] programme. This department comprises of twelve faculty members (of them, nine with doctrate degrees) and is actively involved in research and in carrying out projects besides teaching. The persistence of the dedicated faculty in maintaining the standards is manifest in the successful placement and in the production of Ph.Ds. To keep in touch with the ever growing technology, the faculty members participate regularly in refresher courses and symposia conducted by various universities and research institutions.
The students are provided with ample oppourtunities to improve their organisational skills and group dynamics. They are motivated to handle seminars and to participate in group discussions. Apart from emphasizing on consistent and good academic performance, the department encourages participation in the co-curricular and extra-curricular activities to bring out the latent talents in its students.
Sunday, August 8, 2010
APPLE BRINGS IPHONE
The Core Platform team within Apple's Core OS organization is looking for a talented and inspired manager to lead a team focused on bring-up of iPhone OS on new platforms. The team is responsible for low level platform architecture, firmware, core drivers and bring-up of new hardware platforms. The team consists of talented engineers with experience in hardware, firmware, IOKit drivers, security and platform architecture.
Which platforms? There are so many. As TiPb points out today, the biggest no-brainer of them all is AppleTV. With the iPhone OS and a Apple's own processors, the AppleTV could be made into something much smaller and cheaper. AppleTV has been whittled down to one 160GB version which hasn't seen much action lately.
But, if it moved to iPhoneOS, it could be sold for free with a small cable TV-like subsidy and be no bigger than an Apple Airport Express. Then, it could be attached to the back of HDTVs like a power supply. With the iPhoneOS, it would instantly have access to 100,000+ apps (though these might not easily translate to the TV platform) and the interface would be familiar to the millions of iPhone/iPod and iPad owners.
But why stop there? Apple currently sells its MacBook Air for well over $1000. With Apple processors and iPhone OS, that price could be brought significantly down. Most people use the MacBook Air for light Office applications, Email, web browsing and ...maybe a little Photoshop here and there. With iPad's Office apps, online editors getting better and new apps on the horizon to fill in these shoes (and for the love of everything decent and holy, 3G), it wouldn't be hard to see the MacBook Air going iPhone OS in two years either.
Two years down the road, other low ends of the Apple Mac line might get eaten up by the Apple processor/iPhone OS. Mac Mini and MacBook, I am looking directly at you. Once there is an iPhone OS running the TV and the MacBook Air segments, it isn't a great leap to expect to see it in low end Macs. The size and cost would make up for any loss of functionality by the iPhoneOS.
Interestingly, Today's New York Times piece, which had Apple spending $1 billion to build the processor (something Apple hope to reap the benefits of many times over), they mentioned that companies were using ARM chips to build servers.
For example, Apple’s coming iPad tablet computer will run on an ARM chip. So, too, will new tiny laptops from Hewlett-Packard and Lenovo. A couple of start-ups have even started to explore the idea of using ARM chips in computer servers.
What better way to revive Apple's lackluster enterprise offering than to make new micro-servers that are insanely low powered and affordable. In fact, they could take their current Time Capsule device (which currently runs on an ARM processor from another company) and beef it up for small business or 'home and family'. Then beef that up for the enterprise.
Why stop at Apple's current product matrix? Perhaps Appel is working on some entirely new products. Wearable devices? Automobile systems. Home Automation. Specialized devices for factories. The list goes on and on.
There are no shortage of short term (next 3 years) uses for Apple's Processor/iPhoneOS architecture. The application in the job listing above may refer to things entirely different to anything I've described
Which platforms? There are so many. As TiPb points out today, the biggest no-brainer of them all is AppleTV. With the iPhone OS and a Apple's own processors, the AppleTV could be made into something much smaller and cheaper. AppleTV has been whittled down to one 160GB version which hasn't seen much action lately.
But, if it moved to iPhoneOS, it could be sold for free with a small cable TV-like subsidy and be no bigger than an Apple Airport Express. Then, it could be attached to the back of HDTVs like a power supply. With the iPhoneOS, it would instantly have access to 100,000+ apps (though these might not easily translate to the TV platform) and the interface would be familiar to the millions of iPhone/iPod and iPad owners.
But why stop there? Apple currently sells its MacBook Air for well over $1000. With Apple processors and iPhone OS, that price could be brought significantly down. Most people use the MacBook Air for light Office applications, Email, web browsing and ...maybe a little Photoshop here and there. With iPad's Office apps, online editors getting better and new apps on the horizon to fill in these shoes (and for the love of everything decent and holy, 3G), it wouldn't be hard to see the MacBook Air going iPhone OS in two years either.
Two years down the road, other low ends of the Apple Mac line might get eaten up by the Apple processor/iPhone OS. Mac Mini and MacBook, I am looking directly at you. Once there is an iPhone OS running the TV and the MacBook Air segments, it isn't a great leap to expect to see it in low end Macs. The size and cost would make up for any loss of functionality by the iPhoneOS.
Interestingly, Today's New York Times piece, which had Apple spending $1 billion to build the processor (something Apple hope to reap the benefits of many times over), they mentioned that companies were using ARM chips to build servers.
For example, Apple’s coming iPad tablet computer will run on an ARM chip. So, too, will new tiny laptops from Hewlett-Packard and Lenovo. A couple of start-ups have even started to explore the idea of using ARM chips in computer servers.
What better way to revive Apple's lackluster enterprise offering than to make new micro-servers that are insanely low powered and affordable. In fact, they could take their current Time Capsule device (which currently runs on an ARM processor from another company) and beef it up for small business or 'home and family'. Then beef that up for the enterprise.
Why stop at Apple's current product matrix? Perhaps Appel is working on some entirely new products. Wearable devices? Automobile systems. Home Automation. Specialized devices for factories. The list goes on and on.
There are no shortage of short term (next 3 years) uses for Apple's Processor/iPhoneOS architecture. The application in the job listing above may refer to things entirely different to anything I've described
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